Icons of Porsche 2026 has moved. The sixth edition runs on 21 and 22 November 2026 from 16:00 to 23:00 at The Square, Nad Al Sheba, not Dubai Design District, where the previous editions were held and where a great many articles published earlier this year still send people. Tickets are AED 85. If you went last year and are navigating from memory, you are heading to the wrong side of the city, so check the address before you set off rather than after.
Icons of Porsche 2026 dates, venue and tickets
The essentials, from the official Icons of Porsche site and Porsche's own newsroom:
| Detail | Confirmed |
|---|---|
| Edition | 6th |
| Dates | Sat 21 to Sun 22 November 2026 |
| Hours | 16:00 to 23:00 both days |
| Venue | The Square, Nad Al Sheba |
| Tickets | AED 85 |
The useful reading of that table is the hours. A 16:00 start on both days means this is an evening event, not a full-day one, and with seven hours on the clock and two days available, Saturday evening will carry the heavier crowd. If you want to look at the cars rather than the backs of people's heads, Sunday is the better choice. Note also that Porsche has not published parking arrangements for the new venue at the time of writing, which is the one practical gap in the official information, check the site in the days before you go.
Why the venue change matters more than it sounds
Dubai Design District is a dense, built-up urban site with structured parking and the event laid out between buildings. The Square at Nad Al Sheba is an open site out on the Al Ain Road corridor. Those are genuinely different propositions for anyone driving in.
The practical differences: your journey is likely longer from the Marina and Downtown than it was to d3, the route takes you out along Al Ain Road rather than into the city centre, and an open site usually means surface parking at some distance from the entrance rather than a multi-storey adjacent to it. None of that is a criticism, an open venue is a better canvas for several hundred cars, and the event will almost certainly be better for it. But it does mean that if you are used to arriving fifteen minutes before you want to be inside, you should budget more this year.
One more thing follows from the site itself. An open venue on the Al Ain Road corridor means the surface underfoot is likely to be compacted ground rather than finished paving in places, which matters if you are bringing a lowered car to park among the display vehicles. Allow for that, and for the fact that an evening event in late November gets genuinely cool after dark once the sun has gone off an exposed site.
The second-order point is about what you read online. Because the venue changed mid-year, a lot of otherwise reasonable event guides and listicles still name Dubai Design District. Trust only the official site on the address, and be wary of any page that has not been updated since the summer, it will likely have the old venue and may have last year's ticket price too.
What a Porsche actually costs in Dubai right now
An event like this tends to send people home wondering what the cars cost, so here is the real answer from CarsClub's own listings as of 2 November 2026.
The 911 has 44 active listings, with the most expensive reaching AED 2,400,000, that top end is collector and limited-edition territory rather than a normal used 911. The Cayenne has 26 active listings spanning AED 88,999 to AED 750,000, which is the widest usable spread of any Porsche on the site and the model most people actually end up buying.
That AED 88,999 entry point on a Cayenne is the number worth pausing on, and it comes with a warning attached. A cheap Cayenne is one of the classic traps in this market: the purchase price is accessible, and the running costs are not scaled to it. Brakes, suspension, cooling and the air suspension on so-equipped cars are all priced as Porsche parts regardless of what the car cost you. If AED 88,999 is your total budget rather than your purchase budget, a Cayenne is the wrong car and something mainstream is the right one.
Browse the Porsche 911 listings and the Cayenne listings to see the current spread, or the full Porsche range across models.
The 911 and Cayenne markets are moving differently
The demand data on this site shows something an event guide would normally miss. Over the last 30 days, views of 911 listings rose 46 percent, while views of Cayenne listings rose 116 percent, two and a half times the 911's growth rate.
That divergence makes sense. The 911 is an aspirational search that spikes around events and media moments; the Cayenne is a purchase search by people who actually intend to buy a Porsche they can use daily. A doubling of Cayenne interest in a month points at real buying activity in the SUV end of the brand, and if you are selling one, this is a good month to be doing it.
For a buyer, the implication is the reverse: Cayenne sellers currently have the stronger hand, so there is less room to negotiate than there would have been in the summer. If you have been waiting for a soft market on a Cayenne, this is not it. The 911, with slower view growth across 44 listings, is the more patient purchase. Our used Porsche 911 guide covers what to inspect, and the wider luxury cars section shows what the same money buys elsewhere.
Frequently asked questions
Where is the Icons of Porsche event being held?
The 2026 edition takes place at The Square, Nad Al Sheba, on the Al Ain Road corridor. This is a change from previous editions held at Dubai Design District, and many articles published earlier in 2026 still list the old venue, so confirm the address on the official site.
When is Icons of Porsche 2026?
The sixth edition runs on Saturday 21 and Sunday 22 November 2026, from 16:00 to 23:00 on both days. It is an evening event rather than a full-day one, and Saturday evening is likely to be the busier of the two sessions.
How much are Icons of Porsche tickets?
Tickets are AED 85 for the 2026 edition. Check the official Icons of Porsche website for current availability and any on-the-day pricing, and be cautious of older articles quoting previous editions' prices alongside the outdated venue.
Is there parking at The Square, Nad Al Sheba?
Porsche has not published parking arrangements for the new venue at the time of writing. As an open site rather than an urban one with structured parking, expect surface parking at some distance from the entrance and allow extra time. Check the official site closer to the event.
How much does a used Porsche cost in Dubai?
CarsClub currently lists 44 Porsche 911s, with the highest asking AED 2,400,000, and 26 Cayennes from AED 88,999 to AED 750,000. The Cayenne is the broader market, but a cheap one carries full Porsche running costs, so budget for maintenance rather than just purchase.
Worth going?
For AED 85, yes, an open venue with the Dubai Porsche community's cars in it on a November evening is a straightforwardly good way to spend a few hours, and the move to Nad Al Sheba should give the event more room than d3 allowed. Go on Sunday if you want to see the cars properly, verify the address from the official site rather than from memory or an old article, and leave more travel time than you think you need.
If the evening leaves you shopping, the honest advice is the unglamorous version: the Cayenne market is running hot right now with views up 116 percent in a month, so you will pay closer to asking price than you would have in summer. Start with the Cayenne listings and work out your maintenance budget before your purchase budget.
